First, Sales-per-hour (SPH) should be modified to Sales-per-week as incentive evaluation metric while keeping the same 40-hour per week normal schedule and paying bonus for extra hours.This case focuses on the relation with its salespeople (Nordies), which are one of the companys greatest assets.The rivalry and competition within the industry is heavy and there are many retailers struggling for the same goal increase the volume of sales, but on the other hand it is easy to differentiate from competitors by the costumers service for example.The bargaining power of suppliers is not very high as these big chains usually buy in large quantities and benefit from quantity discounts between others.
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